Matterport's 2025 Winter Release

Bracing for the Future: Diving into Matterport's 2025 Winter Release

Matterport has long been a leader in digital twin technology, and their recent 2025 Winter Release is proving they're not content to rest on their laurels. Instead, they're pushing the boundaries of what's possible, offering a suite of updates that promise to revolutionize how we interact with and utilize digital spaces.

While specific details are always subject to change as releases finalize and roll out, here's a breakdown of the key areas Matterport is focusing on, based on recent announcements and industry insights:

For Real Estate Marketing:

• Premium Listings for All: Matterport aims to democratize high-quality marketing, making every property look top-tier without excessive cost.
• Matterport Marketing Cloud:
  • A centralized platform for all property media (photos, 3D tours, floor plans, videos).
  • Includes automation tools like "defurnish" to virtually declutter spaces.
  • Provides performance tracking and client sharing features.
• Digital Pro:
  • A service that delivers professional-grade media (photos, floor plans, 3D tours, social media videos) quickly and affordably.
  • Offers a fast turnaround time (1-2 business days).
• Defurnish:
  • A tool to virtually remove furniture and clutter from 3D tours and photos, allowing buyers to visualize the space.
  • This is a big selling point for those that want to show a clean slate.

For Project Management:

• Streamlined Collaboration: Matterport provides tools to ensure teams, partners, and stakeholders have access to accurate and up-to-date information.
• Merge (Private Beta):
  • Allows multiple team members to scan simultaneously, speeding up the creation of digital twins for large properties.
• Import & Export Tags (Public Beta):
  • Enables users to transfer annotations and tags between digital twin versions, maintaining data consistency.
• Field Tags (Private Beta):
  • Facilitates on-site tagging during capture, eliminating the need for return visits.

Key Themes:

• Efficiency: Matterport focuses on tools that save time and reduce costs.
• Quality: The platform emphasizes creating high-quality, professional-looking marketing materials.
• Automation: AI-powered features like "defurnish" and automated tagging streamline workflows.
• Collaboration: Matterport provides tools to facilitate teamwork and information sharing.

And remember the Matterport Pro3 Performance kit enjoys a 25% discount until 4th March, so there's never been a better time to adopt this technology. Visit the listing here.